Lawrence Academy

Period pain  is one of the most common and disruptive pain conditions affecting women. For many symptoms are severe enough to interfere with work, exercise, sleep, and daily life.

As professionals, we are often asked about non-pharmacological options that can complement hands-on care and support self-management between sessions.

Strong evidence suggests that kinesiology taping—when applied correctly—can be a simple, low-cost, and effective tool for reducing menstrual pain, anxiety, and activity limitation.

WATCH VIDEO VERSION HERE 

What does the research say?

Research involving more than 500 women  shows that kinesiology taping applied to the lower abdomen and lower back can:

* Significantly reduce menstrual pain intensity
* Reduce anxiety related to period pain
* Decrease reliance on pain-relief medication
* Help individuals remain more active during their cycle

A recent systematic review and meta-analysis by Chan et al. (2025) analysed 17 randomised controlled trials (RCTs), the ...

The shoulder relies on three things for stability: the shape of the bones, the ligaments and joint capsule, and the surrounding muscles. If any of these are weakened or not working properly, the shoulder can become unstable. One of the first things to check is whether the person has had a dislocation, as this greatly affects treatment and the chance of the problem recurring.

We often group shoulder instability into three types:
• Traumatic instability – usually after a clear injury or dislocation.
• Structural instability – linked to natural joint differences.
• Muscle-patterning instability – when muscles work in the wrong timing or pattern.

After a first-time dislocation, a short period in a sling is helpful, but only for about a week. Early gentle movement and light rotator cuff exercises are important for reducing stiffness and improving control.

For people who haven’t had a dislocation, rehab is usually very successful. Building rotator cuff strength, improving scapular control, a...

Click the image below to watch the video by Health Creator Pro Student Silvia Elia. 

I Recently met Dr Sermed Mezher at a small health creator gathering in London and I want to raise awareness of his excellent YT channel and to use at as a case study to explore the category of reaction videos. https://www.youtube.com/@DrSermedMezher

I am sure you have seen them in your social media feeds, they usually feature the talking head of the presenter overlayed onto the video that they are commenting on.

The technical process of creating a reaction video is something I will cover in another blog or video.

This video explains how so many people are getting away with publishing other people’s content while commenting and reacting to it.

So lets jump straight into:

Copyright Claims, Fair Use, and Staying Safe on YouTube as a Health Creator

Creating health videos for YouTube is incredibly rewarding

 but it can also bring a few problems if you’re not careful with copyrighted material. Whether you’re reacting to another creator’s video, breaking down a medical news story...

One of the most powerful predictors of treatment success is belief — not just your patient’s belief in the process, but in you as their clinician. When patients feel confident in your skills and trust your guidance, they’re more likely to follow your advice, stay consistent, and ultimately achieve better results.

Question: Where does that trust start?

Pre-Trust: in today’s digital world, many patients research online long before they ever meet you. If they’ve already watched your videos, listened to your advice, and learned from your content, they’re not walking into an appointment with a stranger — they’re meeting someone they already know and trust.

This is what I call “pre-trust.”

By creating and sharing helpful content, you establish credibility before the first handshake. Patients often think, “If they’re confident enough in their knowledge to share it publicly, they must be good at what they do.”

That perception alone can set the stage for a stronger therapeutic relationship...

Video version: https://youtu.be/vw6MUWUhvHw

Most people assume the best thing about being a YouTuber is the income, the growing subscriber count, or the ability to reach and help thousands of people around the world.

But for me, that’s not the real reward.

The part I love most about creating YouTube content is the learning process. Every time I sit down to plan a new video, I have to review the latest research, reflect on clinical experience, and find the clearest way to communicate.

In many ways, it’s the most effective form of continuing professional development (CPD) I’ve ever done.

When you complete a CPD course or postgraduate qualification, very few people actually get to benefit from all that invested study time and new knowledge. And, if we’re honest, a lot of what we learn tends to fade over time unless we use it regularly.

Creating YouTube videos changes that. Everything you learn becomes applied, shared, and recorded. It’s knowledge put into action — and it stays acces...

An interview with Physio Chris Tiley from Never Too Old to Lift

1. What was your biggest hesitation or struggle when you first thought about starting a YouTube channel? (confidence, time, tech?)

My biggest hesitation was definitely the fear of being on camera, combined with imposter syndrome. There are so many confident personalities in the physiotherapy/rehabilitation space, and with all the criticism that happens on social media, it felt really daunting to put myself out there. I'm pleased to say that this hasn't been an issue, despite a few odd comments, the vast majority are appreciative of the message I'm trying to spread and are very supportive.

2. What's been the biggest benefit of having a YouTube channel as a professional? (more patients, credibility, income, reach, opportunities)

There have been several benefits I wasn't expecting. At school, I did Biology, Chemistry, Physics, and Art for AS levels, then dropped Art to focus on the sciences for A-levels. I've always misse...

If you’ve ever tried filming a YouTube video or social media post and found yourself stumbling over your words, you’re not alone. Most people struggle to remember what to say when the red recording light turns on. 

It’s tempting to rely on an autocue or a word-for-word script, but here’s the problem: reading from a script often makes you sound stiff, robotic, and less authentic. And when you try to record your entire video in one take, a single mistake means starting all over again.

There’s a better way — and it’s the same technique used by professional creators, myself included. 

Film One Idea at a Time

Instead of memorizing your entire video, break it down into small, simple sections. Each section should cover just one idea or one sentence.

This approach takes the pressure off. You don’t have to remember every line — just the next point you want to make.

Here’s how to do it:

1. Use bullet points, not scripts. Write down your main talking points, or single sentences. This help

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Video (1m:48s)

Social Media keeps changing.

 YouTube started as a dating app, Facebook helped you find old school mates and Instagram was for sharing family photos. Clearly this has changed!

 Prior to 2010 social media was used for communicating between friends and family. Since 2010 doom scrolling through strangers ‘performing’ for views has become the norm.

 And now – AI is taking over the platforms with pseudo pictures and generated video. I don’t know about you but find it all a bit surreal and those AI generated images generated from your own pictures just make me cringe.

 And its seems my response can be explained by The Uncanny Valley Effect that was Originally proposed by a robotics professor Masahiro Mori (1970).

the uncanny valley describes how humans react to robots and lifelike digital faces.

When something looks almost  — but not quite — our brains flag it as off.

Our brains flag it as off because of perceptual mismatch: subtle cues (like lighting, eye focus, textu...

Growing Pains in Children: What Parents Should Know

Growing pains are a common cause of leg pain in children, but they’re often misunderstood. They usually affect both legs — calves, shins, or thighs — and appear in the evening or at night. By morning, children are typically pain-free.

The exact cause isn’t fully known, but factors like muscle fatigue, low vitamin D, or stress may contribute. Growing pains are harmless and often improve with gentle massage, stretching, warmth, and reassurance.

Watch for red flags: pain in one leg, swelling, limping, or persistent daytime pain — these may indicate a more serious condition and need medical assessment.

For a clear explanation and practical tips to help your child, watch and share my latest video Growing Pains Explained: What Parents Need to Know