Lawrence Academy

This week I have released a new video on my behind the scenes channel.

You can watch it here or read a bit about it below.

Narrative beat changes are shifts in the story or flow of a video—like moving from a problem to a solution, introducing a new example, or building tension before a key point. For health creators on YouTube, they are essential because they guide viewers through your content in a clear, engaging way. By marking these story shifts, you keep your audience interested, make complex health topics easier to follow, and ensure your message lands effectively. Without narrative beats, videos can feel flat or hard to follow, even if the information is valuable.

What Counts as a View?

A view represents meaningful engagement: it shows that someone actually started watching your video, as opposed to merely having it appear on their screen (an impression).

However, the time threshold to count a view differs across platforms:

Instagram

• View threshold: ≥3 seconds

• Implication: You need a hook that grabs attention immediately. The first few seconds must clearly communicate value or relevance to convert impressions into views.

TikTok

• View threshold: Video starts playing (even a fraction of a second counts)

• Implication: Auto-play means views are registered almost instantly, but keeping someone watching beyond the first few seconds is still key to engagement metrics like average watch time.

YouTube (Long-Form Content)

• View threshold: Roughly 30 seconds or more

• Implication: YouTube prioritizes meaningful watch time. Your video needs to capture attention, provide value, and keep viewers engaged for longer t

  ...

Video here or blog below

Introduction

Lumbar spinal stress fractures, often termed pars defects or spondylolysis, are common in adolescent athletic patients with low back pain.

Spondylolysis is often under-recognised in younger athletes.

Early identification and appropriate management are essential to prevent progression to more significant structural changes, such as spondylolisthesis.

The earlier you catch it the quicker it will heal

Risk Factors

A stress fracture of the pars interarticularis develops when repetitive loading exceeds the bone’s capacity for repair. In the lumbar spine, this typically occurs at the L5 level, followed by L4 (Standaert & Herring, 2000).

Key risk factors include:

• Repetitive extension and rotation movements (e.g., gymnastics, cricket fast bowling, diving, weightlifting) (Campbell et al., 2016).
• Adolescent athletes undergoing rapid growth, where the pars may be biomechanically vulnerable.
• Training load errors, particularly increases in intens
...

Video here or blog below

Introduction

Lumbar spinal stress fractures, often termed pars defects or spondylolysis, are common in adolescent athletic patients with low back pain.

Spondylolysis is often under-recognised in younger athletes.

Early identification and appropriate management are essential to prevent progression to more significant structural changes, such as spondylolisthesis.

The earlier you catch it the quicker it will heal

Risk Factors

A stress fracture of the pars interarticularis develops when repetitive loading exceeds the bone’s capacity for repair. In the lumbar spine, this typically occurs at the L5 level, followed by L4 (Standaert & Herring, 2000).

Key risk factors include:

• Repetitive extension and rotation movements (e.g., gymnastics, cricket fast bowling, diving, weightlifting) (Campbell et al., 2016).
• Adolescent athletes undergoing rapid growth, where the pars may be biomechanically vulnerable.
• Training load errors, particularly increases in intens
...

Many runners and active patients struggle with arch fatigue, shin pain, or foot discomfort — often made worse when fatigue sets in.

In this video, I demonstrate a simple self-taping technique with RockTape to support the medial arch.

The goal isn’t to restrict movement, but to provide extra sensory feedback, helping improve motor control and reduce load on the foot and shin during activity. It’s a quick, practical method you can use with your clients or for your own training.

Do Your Legs Hurt When You Walk but Feel Better When You Rest?

It Could Be Claudication.

If you experience leg pain when walking that improves with rest or sitting, you might be dealing with a condition called claudication. But here’s the key question: is it neurogenic claudication from your spine or vascular claudication from your blood vessels?

In this blog (and in the video below), we’ll break down the key signs and clinical tests used to tell the difference.

What Is Claudication?

The term claudication refers to pain, cramping, or weakness in the legs that is brought on by activity. There are two main types:

Vascular Claudication: Caused by poor blood flow to the legs, often due to peripheral artery disease (PAD).

Neurogenic Claudication: Caused by narrowing in the lumbar spine (spinal stenosis), which compresses the spinal nerves.

Although the symptoms of both types can feel similar, the underlying causes—and treatments—are very different.

Key Differences Between Va...

With over 1 Million views since March 2023 this video is both the channels most successful and still one of the top videos by views each week. To date this video has generated almost $3000. 

Is it a good video? Yes/No or maybe what matters is that everyday people search for and find this video and its good enough that viewers watch at least 19% of it on average. 

If you watch this video and think "I could not do that" or "I could do that" then I can help you either way. 

Here are your options: 

1: Free PDF Guide

2: Free Mini Course

3: Join Health Creator Pro

Let's start now! 

So here is the quick history of this video: I made it in November 2023 and it did not take long as it is only 1:29 long. 

Following the upload it did not perform very well (see below), oh well, that YouTube! 

However, its now my channels most popular video (see below). 

Talk about delayed gratification. This is YouTube, it's a search engine not a viral news feed. Now This video is lifting the performance of my whole channel and it may not pay for my family holiday but it should at least buy us a meal next week. 

Here is the video transcript - it's very simple - you could do this too! 

Doctors and cardiologists often talk about the “second heart” and its importance for healthy blood flow and circulation.
In this video, I’ll explain where the second heart is and how to get it pumping to improve circulation in your legs.

The second heart is a system of muscles, veins, and valves located in the back of the lower leg. These work together to push blood up through the veins and back ...

Clear, well-structured content signals professionalism and expertise, but it also helps your AEO.

 AEO stands for answer engine optimisation and answer engines are effectively what most of us use AI for. We are probably even using AI without realising it as most standard Google searches now return an AI result in addition to the more traditional search results.

This blog outlines how to get the most from your social media video content with a focus on YouTube. The content of this blog will form an advanced lesson with the Health Creator Pro course.

The following advice is free to implement and should bring you more views and clients from your existing media. It’s about getting more return for your video and social media creations.  

Let me break it down into 3 steps.

Step 1: AEO requires these 3 things; Questions, Answers and Clarity.

Use titles, descriptions, comments, speech and text to clearly pose a commonly searched question and provide an answer, or outline an answer w...

Summary: This document explores how the rapid evolution of social media and smartphone technology since the mid-2000s has profoundly affected mental health, particularly among children and young adults. Highlighting the shift from simple connection tools to platforms engineered for constant user engagement, it examines the resulting challenges such as social deprivation, disrupted sleep, and fragmented attention. Drawing on research and expert insights, the discussion situates these developments within wider societal changes and considers the consequences for well-being in a digitally dominated era.

Read below or click the image for the video

Introduction

Have you ever felt your phone vibrate in your pocket, only to realise you were imagining it? This is a common phenomenon known as "phantom vibration syndrome," and it’s a small symptom of the pervasive influx of notifications within our daily lives. While social media platforms were initially seen as simple tools for con...