Pre-Trust: How Creating Health Videos Can Transform Your Practice

One of the most powerful predictors of treatment success is belief — not just your patient’s belief in the process, but in you as their clinician. When patients feel confident in your skills and trust your guidance, they’re more likely to follow your advice, stay consistent, and ultimately achieve better results.

Question: Where does that trust start?

Pre-Trust: in today’s digital world, many patients research online long before they ever meet you. If they’ve already watched your videos, listened to your advice, and learned from your content, they’re not walking into an appointment with a stranger — they’re meeting someone they already know and trust.

This is what I call “pre-trust.”

By creating and sharing helpful content, you establish credibility before the first handshake. Patients often think, “If they’re confident enough in their knowledge to share it publicly, they must be good at what they do.”

That perception alone can set the stage for a stronger therapeutic relationship and even improve clinical outcomes.

My Experience with Pre-Trust

I’ve experienced this many times in my own practice. One patient travelled a long distance to see me after following my videos online. When we met, I noticed how comfortable they were straight away — like we already had rapport. It felt odd at first, but then I realised: they’d already spent time listening to my voice and learning from my content.

The videos had done the groundwork. Trust was already there before I even introduced myself.

Overcoming the Fear of Video

Of course, the thought of speaking on camera can be daunting — that’s completely normal. But remember, you’re not nervous about speaking to patients every day. The key is to approach the camera as if you’re talking to just one patient, in the same friendly and professional tone you use in clinic.

If you’d rather ease into it, start by making voice-over videos — your voice explaining while footage or demonstrations play on screen. I also call these faceless videos.

Why Becoming a Health Creator Makes Business Sense

Beyond helping people, creating health videos can grow your business in two ways.

First, they can serve as an additional income stream through platforms like YouTube. But perhaps even more valuable, they attract new patients who already trust you before they ever book — making your consultations smoother, outcomes stronger, and your professional reputation even more solid.

If you’d like to learn how to create this kind of impact — and confidence — through video, that’s exactly what I teach.

You can start with the FREE PDF guide

Take the FREE online mini course

Or just get serious and level up in 2026

P.S – This is the Bicep Tendinopathy video that the patient watched. I planned, filmed and edited this one on my own. It was fun to research the topic and I am pleased with how it turned out.

Here are some stats from this video.