Introduction to the course structure, instructors and learning journey. Participants will be introduced to the course's online learning platform, the monitored group chat, and the schedule for the weekly live video calls, ensuring everyone is well-oriented for the learning ahead.

 To illustrate the potential of YouTube and video, the course will feature an overview of successful YouTube channels in the therapy space, highlighting diverse content examples such as exercise demonstrations, explanations of common conditions, treatment demonstrations and product reviews. We will seek out high value content creators and highlight some of the features that help them succeed on the platform.

 Our first module will focus on camera confidence-building strategies that can help you feel comfortable and at ease when speaking in front of the camera. This will include topics including: Eye contact, Volume, Voice, Speech Speed, Clarity, Body language and much more.

 The Homework Task will be to record and review short presentations with the option to share these in the community platform for review.

 This week my team and I start to reveal the secrets to professional-looking footage on a budget, covering everything from essential camera setup and framing techniques to dynamic angles and movements. Learn how to use your smartphone or camera like a pro and keep your audience. We will put your new skills into practice with a fun, hands-on filming tasks!

Here are a few of the Camera Angles you will learn how to use effectivley:

• Wide/Long Shot:Shows the surroundings and provides great context.
• Close-up Shot:Gets close to the subject, ideal for demonstrations.
• Extreme Close-up: Focuses on a specific detail, use sparingly as context can be lost.
• High Angle:Can capture floor based demonstrations from above.  

Week 3: Audio & Lighting (2 very important topics)

Fixing your audio is one of the fastest ways to level up your YouTube videos and once you have it set-up you can focus on making great videos.

Learn step-by-step how to choose the perfect microphone, master essential setup techniques, and transform any space into an ‘acoustically optimized’ recording studio. Say goodbye to distracting background noise and echo, and hello to professional-grade sound that will keep your audience hooked.

This week we will also build upon the lighting orkshop module. Mastering the use of both natural and artificial light, including the secrets of the best lighting setup for stunning results. Learn how to eliminate unflattering shadows, enhance your on-camera appearance, and set the perfect mood for any video.

Stop struggling with low views!

This module reveals the surprisingly powerful strategy of crafting your YouTube title first for maximum impact.

Learn our step-by-step process for researching high-performing keywords, analyzing successful videos, and writing titles that grab attention and boost your rankings.

You'll be creating click-worthy titles (not clickbait) that drive more viewers to your channel in no time.

We also discuss the art and science of creating thumbnails that demand clicks and accurately represent your video content. Learn essential design principles, text strategies, and popular styles to craft eye-catching thumbnails that boost your click-through rate. Plus, put your new skills to the test with a hands-on thumbnail design task and get valuable feedback.

Learn a step-by-step method to plan your filming, from documenting actions and camera angles to mastering pacing and adding interactive elements. Discover how using a shot list can streamline your production process and result in natural, professional-looking content that captivates your audience. Start filming with confidence and make your videos more rewarding to create and watch.

The hook module dives into the crucial first 6 seconds of your YouTube content, revealing the secrets to crafting irresistible hooks. Learn how to use visuals, audio, and text to instantly grab attention, clearly communicate your video's value, and spark viewer curiosity. Master the art of the hook and watch your watch time go up.

For health creators on YouTube, effective video editing is crucial for keeping viewers engaged and delivering valuable content. The process involves uploading footage, trimming unnecessary parts, adjusting visuals and audio for clarity, adding supplementary B-roll and helpful text or graphics, and finally exporting the video. Remember that the main goal of editing is to retain viewer attention, and for health-related content, prioritizing clear sound and good pacing is more important than elaborate special effects.

Following the online module we are joined by the amazing video wiz Dan Latham for some expert guidance.

The answers are hidden within your channel's analytics!

This week you'll learn how to navigate YouTube Studio and understand crucial metrics like watch time, audience retention, and click-through rate. By deciphering this data, you'll gain invaluable insights into what your audience wants and loves, allowing you to create more engaging content, boost your channel's performance, and ultimately achieve greater growth.

What if you don’t have much data yet? No problem you can still use what you have and learn from your analytics from the very start.  

So, what’s your strategy? Tor has some amazing strategies to share with you from her decades of experience at the forefront of clinic marketing. If you’re working hard in your clinic/film studio (or kitchen table) you want to make sure you’re maximizing your returns.

Following your own professional standards. Disclaimers and not establishing a duty of care.

We will also cover advanced SEO through blogs, Video Schema, structured data and rich results. Don't worry thanks to AI its actually easy to do. 

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Let’s take some time for channel and video reviews as a group before we make sure that your group community continues to stay in contact and support each other’s YouTube growth into the future.

Daniel’s Health Creator course has been a real eye-opener. What strikes me most is that it isn’t just a YouTube course, it’s a complete guide to showing up with confidence on camera and creating content that actually makes people stop and pay attention.

We all know the world has shifted. Clients don’t just find you through word of mouth anymore, they find you through video. Whether that’s YouTube, Instagram, TikTok, or even your own online courses, how you show up on camera is how people experience you. That’s exactly what this course teaches you: how to look professional, sound confident, and present your message in a way that connects.

 For me personally, the lessons on lighting, editing, and delivery have already changed how I approach my content. I’m putting it straight into my social media marketing for my in-person courses and building the foundations for my online courses too. The beauty is, once you learn this stuff, it multiplies across everything you do. It’s not just about growing a YouTube channel, it’s about amplifying your whole business.

Daniel’s style makes it easy to learn. He breaks down the technical stuff so it doesn’t feel overwhelming, but at the same time he keeps you thinking bigger about how to use video as a tool to grow your impact. The course is practical, but it’s also inspiring, it makes you want to take action.

If you’re on the fence about whether video is worth investing in, let me put it plainly: in this day and age, being confident and professional in front of a camera is almost non-negotiable. This course gives you the playbook to make that happen.

4/9/25

Daniel Williams BSc
The MVMNT Therapist
Person Centred Therapy
www.theMVMNTtherapist.co.uk
Education Director - Stages of Change
www.stagesofchange.co.uk 

One of Dans first videos: Quick Back Pain Relief Massage with Dermo Neuro Modulation by Daniel Williams 

I joined Daniel’s YouTube content course feeling completely lost. I knew that YouTube was different from other social media platforms, but I had no idea where to begin, let alone how to plan, shoot, edit, and publish.

Thanks to the course, I’ve now created and published my very first YouTube video! Daniel’s support was invaluable — he gave feedback on everything from content ideas to colors, thumbnails, and structure. The combination of the online learning platform and the live calls worked perfectly: I could learn at my own pace, rewatch lessons when I needed to, and then bring my questions to the live sessions for extra clarity.

For anyone considering stepping into the world of health creator content on YouTube, I honestly can’t recommend Daniel enough. I’ve gone from hesitant and overwhelmed to confident and excited about my YouTube journey."

Dr Rebecca Martorelli (Chiropractor) 4/9/25

Dr Rebecca's first video: 5 easy and effective tips for trapped wind in babies by Chiropractor Rebecca Martorelli

My experience on the Health Creator Pro course taught by Daniel Laurence has be a great eye opener!!  
I didn’t realise how much there was to producing a youtube video, but gaining knowledge each week, I have learnt many new skills which I will develop further as I get more confident.  The course has helpful step by step lessons. I am not very tech savvy but have gained the skills to script, produce and edit video recordings; how to design a thumbnail and the importance of the title. 
Daniel has been very supportive in answering any questions along the way. 
At week 8 of the course I have uploaded my first completed YouTube video.
I don’t always have lots of spare time but the course has been a valuable learning tool to help guide me through the process and given me confidence for future YouTube productions. I am currently editing my 2nd video”. 

Deborah Sluijmers (SportsMassage/ Clinical therapies & Rehab) 01/09/25  

Deborah's first video: 

Back pain relief with hip and core strength exercises by Deborah Sluijmers 

1. What was your biggest hesitation or struggle when you first thought about starting a YouTube channel?

I started my YouTube channel in 2011 because I felt that nobody in the therapy field was uploading anything educational. The process of adding specific videos was actually in conjunction with my first MET book, which was published that same year. I wanted to relate something to my book, and I thought the best way to achieve this was by uploading videos onto YouTube.

It was definitely a struggle at the start because I had nobody I could personally ask for advice—there were very few educational videos available back then compared to now. However, there were plenty of YouTube self-guide tutorials on topics like setting up your channel, adding tags, using search keywords, and monetisation. I watched everything I could until I (sort of!) knew what I was doing. It took a lot of experimenting, and even today I’m still making small adjustments to some of the less popular videos to see what works best.

2. What’s been the biggest benefit of having a YouTube channel as a professional?

Without a doubt, having an online presence through my YouTube channel has catapulted me into the international scene of lecturing around the world, as well as having many of my books translated into multiple languages. For example, in China, Taiwan, and Hong Kong, university lecturers have seen my videos and read my books, which are now published in Chinese. They already understand my approach and content, which makes it straightforward for me to lecture in these countries.

My books are linked directly to specific courses. For example, if you attend a Nerve course, you’ll receive the Vital Nerve book as the course manual, and inside the book are QR codes that take you directly to the related technique videos on my YouTube channel.

3. If you could give one piece of advice to another health professional thinking about YouTube, what would it be?

Many therapists aspire to excel in physical therapy—some for financial gain, others for the recognition of helping people. However, most individuals never follow through. Around 99.9% of people talk about their dreams and aspirations, but only 0.1% actually take action. The question is: are you part of the 0.1% who will do what you say you’ll do?

Starting a YouTube channel could be your first step. It’s a powerful way to generate passive income and open up new opportunities that might never exist otherwise. Use my own journey as an example—taking action can completely change your career trajectory.

4. How has your channel changed the way you practice or connect with people?

It’s truly inspiring. Everywhere I travel to lecture, students often approach me to say, “I love your YouTube channel. You’ve helped me so much with my studies, my exams, and even with my assessments and treatments for patients. If it wasn’t for you, I wouldn’t be where I am today.”

That’s what I call truly connecting with the world.

Take a look at John's channel: 

https://www.youtube.com/@JohnGibbons

1. What was your biggest hesitation or struggle when you first thought about starting a YouTube channel?

My biggest hesitation was definitely the fear of being on camera, combined with imposter syndrome. There are so many confident personalities in the physiotherapy and rehabilitation space, and with all the criticism that happens on social media, it felt really daunting to put myself out there.

I'm pleased to say that this hasn't been an issue. Despite a few odd comments, the vast majority of feedback has been positive — people are appreciative of the message I'm trying to spread and are very supportive.

2. What's been the biggest benefit of having a YouTube channel as a professional?

There have been several benefits I wasn't expecting. At school, I did Biology, Chemistry, Physics, and Art for AS levels, then dropped Art to focus on the sciences for A-levels. I've always missed having that creative side, and now I really enjoy taking an idea and going through the whole process of creating a video that can help educate or inspire others. It's given me the creative outlet that I was missing.

Because of my YouTube channel and the "Never Too Old to Lift" brand, I've been invited to speak at Therapy Expo — a conference for physiotherapists and other rehab professionals — and I'm speaking there again this year. I never could have imagined standing in front of an audience at a conference!

Through my podcast interviews that I post on the channel, I've had the chance to network with other experts related to helping older adults start strength training. It's been a brilliant way to not only learn directly from them but also to guide conversations toward topics I'm genuinely curious about.

I'm not monetised on YouTube yet, so that's not my main driver, but knowing it's a possibility in the near future makes what I already enjoy doing even more appealing. I'm certain the channel has helped attract clients to my physiotherapy practice. These days, unless someone has a personal recommendation, they're doing their due diligence and looking up potential physios in their area. I feel that having more of an online presence gives them confidence that I’m someone they can see themselves working with. As a result, I end up seeing more of the type of patients that I enjoy treating.

3. If you could give one piece of advice to another health professional thinking about YouTube, what would it be?

I'd say just start — it really has never been easier. Take one question you've been asked recently, or one idea you have, and create a video about it. You can even use ChatGPT or similar tools to help brainstorm talking points and organise them (just don't copy anything word for word — I only use it for helping form ideas).

Then pick up your smartphone, press record, and upload to YouTube. Don't worry about fancy editing at the start — just get used to talking to the camera and posting videos. The advantage of starting when you have no audience is that only a few people will see your first videos, so you can always take them down later if you want. But unless you post those first videos, you won't learn how to make the next ones better.

4. How has your channel changed the way you practice or connect with people?

I've learned to get the same message across in fewer words while still having the same impact. YouTube viewers can be quite ruthless — they'll swap to another video as soon as they hear too much repetition or unnecessarily lengthy sections. I've learned that being more concise actually makes you appear more confident, which is something I'm still working on since I've always been someone who uses more words than needed. This has definitely helped me communicate better in the clinic.

It's also been really helpful having a catalogue of videos I can point patients toward so they can review explanations and exercises at home. Instead of trying to remember everything I've told them in the appointment, they can go back and watch the relevant video as many times as they need. This has made my patient education much more effective and gives people more confidence to actually follow through with what we've discussed.

Check out Chris's channel and work:

https://www.youtube.com/@NeverTooOldtoLift

I completely understand — most of our students are full-time clinicians or health professionals with busy schedules.
That’s why Health Creator Pro is designed to fit around your existing commitments, not replace them.

You only need 2–3 hours per week, and every live session is recorded and available on-demand.
You can catch up anytime, rewatch lessons, and move through the program at your own pace.

Think of this as a 10-week shortcut to building a system that saves you months (or even years) of trial and error.
Once set up, your YouTube channel becomes a 24/7 asset that works for you — even when you’re not.

Absolutely. You don’t need any fancy equipment or editing experience to succeed in Health Creator Pro.

We start with simple smartphone setups and guide you through each step — from filming and lighting to editing and uploading.
You’ll also get camera confidence coaching so you can present naturally and professionally, even if you’ve never filmed before.

By the end of the course, you’ll feel confident creating high-quality videos and managing your channel with ease — no tech background required.

Think of this not as a cost, but as an investment in your business and brand.

Health Creator Pro gives you a proven roadmap to grow your audience, attract new clients, and build passive incomethrough YouTube — all based on your existing expertise.
Many students recover their investment within months through new opportunities, referrals, sponsorships, or monetized content.

Plus, you’re protected by our 30-Day Money-Back Guarantee.
If you complete the first few modules and decide it’s not the right fit, simply email us and you’ll receive a full refund. No risk, no questions asked.