Why Your Social Media Posts Aren’t Getting Noticed Any More!
Are you pouring time into your social media content—only to get a handful of likes or the same few people engaging and no real signs of growth?
You're not alone.
In 2024, organic engagement rates dropped to record lows (63% from 2017). In fact, even if you have 1,000 followers, your post might only be seen by half a person.
But here's the thing: low engagement isn’t failure—it's simply how the platforms are designed.
- Algorithms now prioritise personal connections
- Platforms prioritise users who pay
- Feeds are more crowded than ever
- People are lurking, not liking
To learn more I highly recommend The Social Success for Physical Therapists Guide by my friend Tor Davies, former physio, publisher and now clinic marketing expert.
I have read it ‘cover to cover’ and you can access it for FREE simply by registering for free on https://co-kinetic.com/
This is essential reading for any health professional using social media to build their brand, attract patients and share expertise.
Tor will be teaching on the Health Creator Pro Programme next month about YouTube, Social Media and Your Business. Next course starts in September, maximum of 10 spaces – enrolment is now open.
In other news…
Yoga as Therapy is now live with the first students getting stuck into the extensive learning content. I am currently stuck trying to master (or just do) the Triangle Pose.
Please share this blog with anybody you know who may benefit from the free social media guide.
