Do you know about AEO?

Clear, well-structured content signals professionalism and expertise, but it also helps your AEO.

 AEO stands for answer engine optimisation and answer engines are effectively what most of us use AI for. We are probably even using AI without realising it as most standard Google searches now return an AI result in addition to the more traditional search results.

This blog outlines how to get the most from your social media video content with a focus on YouTube. The content of this blog will form an advanced lesson with the Health Creator Pro course.

The following advice is free to implement and should bring you more views and clients from your existing media. It’s about getting more return for your video and social media creations.  

Let me break it down into 3 steps.

Step 1: AEO requires these 3 things; Questions, Answers and Clarity.

Use titles, descriptions, comments, speech and text to clearly pose a commonly searched question and provide an answer, or outline an answer within the first 30 seconds of the video or start of the text content. Be clear and speak clearly – YouTube helpfully transcribes your speech but not if you mispronounce or jumble words.

Tip: Different versions of the question or related questions can be built into the content as chapters within the video. For example: Title - How to stop knee pain. Chapter: Why does my knee hurt?

Step 2:

There is only so much you can do to optimise on YouTube as the platform has its own SEO and AEO built in by design. To further optimise for AI you need to come away from YouTube.

Action: Embed your YouTube video into your blog with the video script forming the text for the blog.

Tips: Extract the key questions and answers and use as a summary. Also include reference sources. Both of these will help the creepy crawlers (crawlers scan all web content).

Quick Question: Why would I want to optimise for AI?  

Answer: Because if your video is shown as a source in an AI response it will be the video people click on.

Step 3: 

The biggest AEO mistake YouTubers make is to keep all their content in YouTube and never give AI a crawlable web page (blog). In addition to the advice included thus far, level 3 includes adding structured data to the webpage that hosts the video and text blog.

What is structured data?  Structured data is like a special set of labels you add to the content on your website or blog that helps search engines and AI understand exactly what the content means.

You can get a VideoObject Schema for free from an AI source and then edit in your own video details. You then need to add it to the code on your chosen webpage. A little tricky at first but only a few clicks in reality.

The content of this blog provides an outline for a new module in Health Creator Pro, it will be available to all previous and new students.

The aim is to get the most from the huge amount of time and energy you invest into video and social media.

Working smarter not harder!

All the best

Daniel